一起来看一下成品:
准备工具(30 秒搞定)
Midjourney 账号(https://www.midjourney.com/)
素材:宜家 FRYKSÅS 沙发高清图(https://www.ikea.cn/cn/zh/p/fryksas-fu-lai-sa-dan-ren-sha-fa-fu-shou-yi-he-jiao-deng-teng-tiao-lai-sai-en-zi-ran-se-s59563168/)
Step1:用 Midjourney 造 “高级背景”
这一步主要是生成合适的环境,主体可以不管,选择合适的环境即可
第 1 段:单产品特写款(适合宜家单品海报)
A contemporary lounae chair with a wide, low, and deep sihouette, desianed forcomfort and relaxation.The chair has oversized pillow-like cushions with roundededges, giving it a soft and inviting look, Integrated armrests are slightly slouched andplush, blending into the overall cushiony form.The upholstery is dark green fabric with a soft ribbed texture, showing naturalshading variations that highlight its depth. The chair is placed on a clean beige studiobackground with soft diffused lighting from one side, creating subtle highlights onthe fabric and gentle shadows that emphasize its sculptural shape. The presentationfeels refined, minimal, and editorial in style.

1. 主体 / 细节:抓「产品卖点」下功夫
2. 环境 / 场景:极简工作室背景,不抢戏
3. 风格:精致编辑风,显高端
4. 构图:侧光突出形态
5. 色彩:低饱和对比,显质感
6. 渲染器 / 清晰度:没明说但藏着细节
虽然没写 “8K”“Blender”,但 “自然阴影”“面料纹理” 这些要求,其实是让 AI 按「高清晰写实」去渲染,出来的图不会模糊,面料的棱纹、阴影的过渡都会很细腻。

第 2 段:人物场景款(适合宜家 “生活方式” 宣传)
A minimalist interior scene with a clean white background. in the center stands amodern dark green fabric lounge chair with a matching footstool. A woman with longblack hair, dressed in sleek black clothing, sits comfortably in a relaxed side-profilepose, reading a book with her feet resting casually on the footstool.Behind her, a large elegant painting adds artistic depth, while a modern floor lampprovides warm, soft light. The overall mood is cozy yet refined, blending comfort withsophisticated design. Lighting is warm and diffused, creating a cinematic, editorial atmosphere with focus on the woman, chair, and book, while the background elements remain softly blurred.

1. 主体 / 细节:「产品 + 人」绑定,讲 “使用感”
2. 环境 / 场景:极简室内,加 “小心机” 元素
3. 风格:电影感编辑风,有氛围
4. 构图:聚焦主体,背景虚化
5. 色彩:黑白绿搭配,统一不杂乱
6. 渲染器 / 清晰度:靠 “光影” 体现高清
“暖光漫射”“柔和阴影”,这些要求 AI 渲染时要细腻处理光线,比如衣服的褶皱、椅子面料的光泽,不会因为有人物就忽略细节,出来的图会很真实,像专业摄影师拍的。

第 3 段:客厅场景款(适合宜家 “整体空间” 宣传)
A luxurious living room interior with a large built-in wooden bookshelf covering the background wall, styled with neatly arranged books and minimal decorative objects. A rattan lounge chair is placed in the center, positioned prominently as the focal design element.The bookshelf features refined natural wood, filled with a mix of vertically andhorizontally stacked books, alongside a few minimalist accents such as ceramic vases and a softly glowing lamp. The floor is light beige, contrasting with the warm tones ofthe wood and the deep green of the chair.Soft natural light enters from the side, creating depth and gentle shadows across thechair and shelving. The overall mood is warm, clean, and editorial-a modern, high-end interior with refined and timeless aesthetic.

1. 主体 / 细节:「椅子 + 书架」搭出 “高端感”
2. 环境 / 场景:豪华但不杂乱的客厅
3. 风格:温暖 timeless 风,显经典
4. 构图:椅子居中当焦点
5. 色彩:木色 + 米色 + 深绿,自然和谐
6. 渲染器 / 清晰度:自然光突出细节
“自然光从侧面进,椅子和书架有阴影”,自然光比人造光更难渲染,但效果更真实!比如书架的木纹、椅子的藤编纹理,在自然光下会有明暗过渡,显得更立体,清晰度自然就上去了。

第 4 段:窗边外景款(适合宜家 “休闲氛围” 宣传)
A high-end interior photo featuring a wicker lounge chair facing a large floor-to-ceiling window. Beyond the glass, a calm lake stretches intothe distance, framed by rolling mountains under soft daylight. A gentle haze rests onthe horizon, adding depth and serenity to the view, The chair is the central element.angled slightly toward the window. its textured fabric surface catches light with subtle highlights. The surrounding interior is minimalist and modern, with smoothbeige flooring and slim dark window frames that emphasize openness and the expansive natural backdrop.Natural daylight floods the space, softly illuminating the chair and casting delicateshadows across the floor. A faint reflection of the chair is visible in the qlass, addingrealism and depth, The mood is calm, refined, and contemplative-minimalist luxurythat blends sophisticated design with the beauty of nature.

1. 主体 / 细节:「椅子 + 窗外景」联动,讲 “意境”
2. 环境 / 场景:室内外结合,显 “开阔感”
3. 风格:极简奢华风,有格调
4. 构图:椅子朝外景,引导视线
5. 色彩:自然色为主,显宁静
6. 渲染器 / 清晰度:倒影 + 薄雾显真实
“玻璃里的椅子倒影”“地平线薄雾”,这些都是高清晰渲染的体现!倒影能增加真实感,不会让玻璃像假的;薄雾能让远山有层次感,不会像贴上去的背景,整体画面会很通透。

第 5 段:顶视角度款(适合宜家 “细节展示” 宣传)
Top view of a rattan lounge chair, placed on a soft beigefloor. A white woman with dark hair, dressed in minimal black clothing, sits naturallyand relaxed in the chair, her posture casual yet elegant, fitting into its wide, cushionyform. The perspective is directly overhead, emphasizing the chair's curved, voluminousdesign while centering the woman within the frame. The beige floor fills the background with a clean, minimalist look, Soft diffused overhead lighting evenly illuminates the textured fabric and the clothing, creating a refined, high-end editorial interior aesthetic.

1. 主体 / 细节:「顶视角度 + 人物」突出 “椅子形态”
2. 环境 / 场景:极简米色地板,无干扰
3. 风格:高端编辑风,显精致
4. 构图:顶视居中,聚焦轮廓
5. 色彩:米色 + 黑色,简洁显高级
6. 渲染器 / 清晰度:均匀光显细节
“柔和漫射顶光,均匀照亮面料和衣服”,顶视图最怕有阴影挡住细节!均匀的顶光能让椅子的藤编纹理、衣服的褶皱都看得清清楚楚,不会有暗角,出来的图会很干净、高清。

上面这些图片还不够,还需要一些户外的场景,这时候请到我们的豆包AI
上传图片后直接提问:
帮我想一下适用于这个椅子的无人的场景

通过这些场景给我AI提示词

随后使用豆包给的提示词进行生成
Realistic style, a quiet corner of a private garden, where a rattan lounge chair is surrounded by greenery such as hydrangeas and mint grass. The soft morning light shines on the beige cushions, and an iron side table beside it holds an empty glass vase. Light spots filter through the gaps in the rattan, creating a natural and relaxed atmosphere. The composition highlights the leisurely feeling of the chair amidst the greenery, with fresh and soothing colors, and details that showcase the delicate textures of the plants and the soft layers of light.

海边度假屋露台:
Terrace of a seaside wooden vacation house. A rattan leisure chair faces the boundless blue sea. The salty sea breeze feels palpable. Details include white metal frames and a beach towel (draped over the railing). The sun is shining, and the sound of waves seems to linger. The atmosphere is lazy and resort-style. The composition emphasizes the "symbiosis of the sea and the chair" with a film grain texture. Colors are bright and fresh, with details enhancing the layers of the wooden terrace and distant waves.

乡村露台观景区:
Terrace in a mountain village with exquisite minimalist style. A rattan leisure chair faces layered green mountains and rice fields. Smoke curls in the distance. On a minimalist table with white metal frames and light-colored solid wood nearby, there is a bone china teacup and a designer fruit plate (with wild fruits). Morning mist hasn’t dissipated yet, making it a "dwelling corner" in the mountains that is both poetic and exquisite. The composition emphasizes the vastness of natural mountains and the minimalist texture of objects, in a photorealistic and healing style. Details include the texture of rice fields, the hazy layers of distant mountains, and the exquisite craftsmanship of the tables and chairs, with fresh, elegant and textured colors.

Step2:即梦 AI “偷天换日” 换沙发(15 分钟)
这步比 P 图软件简单 100 倍,手残党狂喜!
上传白底藤编沙发和step1中的图片,输入提示词:
把图2中的沙发换成图1中的藤编椅



其他图片都是如此,使用即梦换沙发。需要多次抽卡哦~

【免责声明】 本课程内容仅为AIGC技术教学与案例分析之目的,所引用的品牌名称、商标、Logo、广告素材等均属各自权利人所有。本平台与所提及的任何品牌方不存在任何形式的合作、联名、代言或授权关系。课程内容仅供学习参考,不构成任何商业建议。如权利人认为内容涉及侵权,请联系我们(联系方式 WX:Xiaofengguwen010),我们将在核实后第一时间处理。
电商转化执行卡
把这节课压缩成一张可执行卡片:看重点、照步骤、避坑,再复制模板直接开做。
这节课讲的不是单纯出图,而是围绕「超强一致性!你也能出宜家官方级商业宣传图」把产品主体、卖点和场景一起做成能转化的视觉方案。
按原文节奏走最稳:先吃透「准备工具(30 秒搞定)」,再把「Step1:用 Midjourney 造 “高级背景”」定住,接着处理「Step2:即梦 AI “偷天换日” 换沙发(15 分钟)」;最后用「这一步主要是生成合适的环境,主体可以不管,选择合适的环境即可」收口。
- 先把「准备工具(30 秒搞定)」里的卖点讲清楚。
- 这一段别让背景抢了产品主体。
- 做完「Step2:即梦 AI “偷天换日” 换沙发(15 分钟)」后,检查材质和转化感。
- 先把「这一步主要是生成合适的环境,主体可以不管,选择合适的环境即可」里的卖点讲清楚。
- 做完「主体 / 细节:抓「产品卖点」下功夫」后,检查材质和转化感。
不要只追求画面好看而忘记卖点;产品主体、材质、使用场景和购买理由必须清楚。
检查产品是否一眼可见;核心卖点是否明确;材质是否真实;场景是否服务购买决策;是否适合做主图、详情页或短视频。
请围绕「超强一致性!你也能出宜家官方级商业宣传图」帮我做一个可直接执行的方案。 我的目标是:【填写你的具体目标】 我的素材/产品/角色信息是:【填写已有素材和限制】 请输出:产品卖点拆解、主视觉方案、场景图提示词、短视频脚本和转化自检清单。要求产品突出、材质真实、卖点清楚。